Photography, Graphic Design
Adidas x Greaves Sports – Event Coverage & Product Launch Content
During my collaboration with Greaves Sports, I had the opportunity to work on a series of high-profile Adidas events and product launches, capturing and creating content that brought these global campaigns to life. My work included on-location filming, content creation for social media, and designing digital marketing materials to support key Adidas releases.
One standout project was the Adidas Creator Dock event in London—a floating dock on the River Thames—celebrating the launch of the Adidas Team Mode pack and the new UEFA Champions League ball. I filmed and produced event content that showcased the immersive brand experience while highlighting the product’s innovation and design. Another major activation was the Adidas Creator Base, where Adidas transformed a warehouse space to launch the Energy Mode football boot pack alongside the 2018 World Cup in Russia. My role involved capturing dynamic event footage that reflected the energy and excitement of the global football culture surrounding the tournament.
In addition to event coverage, I produced email campaigns and product photography for several Adidas product launches. These included the Adidas x Parley collaboration—a sustainability-driven initiative—as well as the Coldblooded football boot pack and the Spectral Mode release. Each campaign was crafted to align with Adidas’ bold, forward-thinking aesthetic while maintaining a unique visual identity tailored for the Greaves Sports audience.
These projects allowed me to blend storytelling and design, delivering impactful content that enhanced the customer experience while capturing the essence of Adidas’ cutting-edge innovations.
